The Forthcoming Book
Selling to
Millionaires
The psychology of winning and keeping affluent clients.
Target publication — January 2027
Nadine de Zoeten
Selling
to
Millionaires
The psychology of winning and keeping affluent clients
ZWhat makes affluent clients choose one professional over another?
Expertise matters. So do credibility, reputation, trust, communication and the ability to understand what a client truly values.
Selling to Millionaires explores the psychology behind affluent buying decisions and what service providers can do to attract, win and retain these clients.
The book is built around the four disciplines of The Affluent Advantage:
Identity. Positioning. Demand. Conversion.
Written for established professionals who want to compete for more valuable clients without relying on outdated assumptions about wealth or generic high-ticket sales tactics.
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