Private Advisory
Two engagements.
One standard.
For established firms with a team, or building one, who sell to affluent clients and are done being one of several qualified options.
We build the stature of the founder and the strength of the brand. You keep the unmistakable voice of a visionary firm, set down clearly so your team can market, sell and deliver it without the founder in every room.
Every engagement is led personally by Nadine de Zoeten. You work with the person doing the thinking and the writing, never a junior team.
01 / Focused Engagement
€4,500
The Positioning Edit
Find the position only you can own. Then say it.
For established firms whose work is exceptional but whose website and message make them sound like everyone else in their field.
In ten business days we identify the one position your firm can credibly own, strip out the language that makes you comparable, and rewrite your homepage so the right clients understand in seconds why it has to be you.
What you receive
- 01Category audit: where your current message sounds like your competitors, and what it costs you.
- 02Affluent client profile: who you should be speaking to and what actually drives their decision.
- 03Your positioning statement: the single, defensible reason the right clients choose you.
- 04Founder and firm: how the founder's reputation and the team's expertise strengthen each other.
- 05Messaging framework: the core story, proof points and phrases your firm uses everywhere.
- 06Your homepage, fully written: headline, supporting copy and calls to action, ready for your team or web agency to publish.
- 07One consolidated round of revisions.
The outcome
You leave with a clear position and a finished homepage that makes the right clients lean in and quietly turns the wrong ones away.
Delivery: 10 business days after we receive the agreed inputs.
Your time: one 90-minute discovery session and one review call.
Investment: €4,500 excluding VAT.
Defined scope, fixed fee, finished words. Not an open-ended consultancy.
02 / Private Mandate
From €18,500
The Affluent Advantage
Become the benchmark your category is measured against.
Our full advisory mandate, for established firms ready to become the benchmark. The founder steps fully into the role of visionary and face of the brand, while the brand builds a reputation of its own.
We work across all four disciplines: positioning, messaging, identity of both brand and founder, and conversion. Then we write everything needed to make it real.
Limited to a maximum of two clients at any one time.
What the mandate covers
- 01Positioning: market and affluent buyer analysis, competitive landscape and the category position you will own.
- 02Messaging: your messaging architecture and brand voice, with website copy written for you.
- 03Founder identity: your point of view, founder profile and how your personal authority strengthens the firm.
- 04Brand identity: the standards, tone and signals that tell affluent clients who you are before you say a word.
- 05Offer positioning: how your services, fees and value are presented, so price becomes a confirmation, not a debate.
- 06Your method, made visible: your way of working set down clearly, so clients buy the firm's approach, not only the founder's hours.
- 07Conversion: enquiry, first conversation and proposal communications, written so partners or your team can close without discounting.
- 08Team brand guide: how your people speak and write as the brand, so marketing can carry it forward.
- 09Staying relevant: priorities and recommendations to keep your position ahead of how your market is moving.
The outcome
Your firm stops appearing on shortlists and starts being the one the shortlist is compared to. A brand clients seek out by name, a founder with visible authority, and a team that can carry both.
Typically eight weeks. Scope is agreed after an initial private conversation.
Your time: four structured 75-minute sessions. No open-ended meetings.
Investment: from €18,500 excluding VAT.
Strategy and writing delivered together, never a report you have to implement yourself.
Strategy is one thing.
Making it real is another.
You won't leave with a collection of vague recommendations and another project to manage.
Our work combines strategic thinking with the messaging and copywriting needed to communicate your value.
Clear thinking. Strong positioning. Words that work.
To give each engagement the attention it deserves, MAISON Z works with a limited number of clients at any one time.